A Gift From the Heart, Johnny Carrabba

Cookbooks and Conversations
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A Gift From the Heart, Johnny Carrabba—

To Great Food, Hard Work, and the Family We Made Along the Way

Part cookbook, part business guide, part story of a lifetime gathering folks around the table.

Johnny Carrabba’s latest book contains a treasure trove of family recipes and business savvy. But first and foremost, this book is a heartfelt tribute to the community that has grown with the Carrabba’s brand throughout their journey in the food and beverage industry.

Carrabba partnered with us to bring this multifaceted narrative to life. LIMB worked closely with him and his team to capture the brand’s history, values, and impact.

Solutions

Naming
Messaging
Layout Design
Print Production

From the beginning, Johnny had envisioned a very different kind of cookbook.

This time, the focus is on the people who have worked at Carrabba’s for over three decades, and how their dedication fundamentally shaped Johnny’s business approach and values.

“Put People First.” This mindset guided us in everything from naming to art direction to layout design to printing, and the outcome became this collection of captivating vignettes of an amazing found family.