BP


Illustrating a
healthier corporation.

A picture of good health for BP

When BP was looking for a partner to help foster the good health and well being of its employees and their families, Limb Design had just what the doctor ordered.

A winning mix of creative design and project (and process) management

The global energy giant turned to us for a range of materials that aimed to promote fun, friendly, and helpful ways to maintain a healthier lifestyle – including brochures, handouts, nutritional advice, and a monthly calendar that would go on to win a printing industry award.

But our efforts didn’t begin and end with the creation of a vibrant campaign that delivered relevant information in an appealing, entertaining way. We also managed the entire process – and the quality – at every step of them way, from selection of paper stock and determining the right binding method to checking printer proofs for color and content before each deliverable went on the press.

Keeping it all in the BP family

Our team also made sure that the final products were consistent with BP’s brand guidelines, ensuring that the new materials looked like they were all part of the company’s communications family.

It was a pretty broad job, with a lot of moving parts. But we hit every deadline and met every budget. And the BP family is better – and healthier – for it.